Marketing in Africa covers the key aspects of marketing in non-traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.
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Marketing in Africa covers the key aspects of marketing in non-traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.
Imprint | Juta Legal and Academic Publishers |
Country of origin | South Africa |
Release date | December 2018 |
Availability | Expected to ship within 4 - 8 working days |
Editors | K.M. Makhitha |
Dimensions | 240 x 170 x 20mm (L x W x T) |
Format | Paperback |
Pages | 220 |
ISBN-13 | 978-1-4851-2934-9 |
Barcode | 9781485129349 |
Categories | |
LSN | 1-4851-2934-6 |