The book deals with many different aspects, starting from overall strategies, and ending up with lessons learnt from the special cases. Reflecting behavioural, economic or legal aspects, there are articles showing one side only to work out country or industry specifics and others comparing the nationally different systems and surroundings.
The book deals with many different aspects, starting from overall strategies, and ending up with lessons learnt from the special cases. Reflecting behavioural, economic or legal aspects, there are articles showing one side only to work out country or industry specifics and others comparing the nationally different systems and surroundings.
Imprint | Publicis MCD Verlag,Germany |
Country of origin | United Kingdom |
Release date | June 2007 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
First published | 2005 |
Editors | Kai Lucks |
Format | Electronic book text |
Pages | 480 |
Edition | 1st edition |
ISBN-13 | 978-3-89578-612-9 |
Barcode | 9783895786129 |
Categories | |
LSN | 3-89578-612-8 |