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Popular Culture and Social Change - The Hidden Work of Public Relations (Hardcover) Loot Price: R3,059
Discovery Miles 30 590
Popular Culture and Social Change - The Hidden Work of Public Relations (Hardcover): Kate Fitch, Judy Motion

Popular Culture and Social Change - The Hidden Work of Public Relations (Hardcover)

Kate Fitch, Judy Motion

Series: Routledge New Directions in PR & Communication Research

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Loot Price R3,059 Discovery Miles 30 590 | Repayment Terms: R280 pm x 12*

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Popular Culture and Social Change: The Hidden Work of Public Relations argues the complicated and contradictory relationship between public relations, popular culture and social change is a neglected theoretical project. Its diverse chapters identify ways in which public relations influences the production of popular culture and how alternative, often community-driven conceptualisations of public relations work can be harnessed for social change and in pursuit of social justice. This book opens up critical scholarship on public relations in that it moves beyond corporate understandings and perspectives to explore alternative and eclectic communicative cultures, in part to consider a more optimistic conceptualisation of public relations as a resource for progressive social change. Fitch and Motion began with an interest in identifying the ways in which public relations both draws on and influences the production of popular culture by creating, promoting and amplifying particular narratives and images. The chapters in this book consider how public relations creates popular cultures that are deeply compromised and commercialised, but at the same time can be harnessed to advocate for social change in supporting, reproducing, challenging or resisting the status quo. Drawing on critical and sociocultural perspectives, this book is an important resource for researchers, educators and students exploring public relations theory, strategic communication and promotional culture. It investigates the entanglement of public relations, popular culture and social change in different social, cultural and political contexts - from fashion and fortune telling to race activism and aesthetic labour - in order to better understand the (often subterranean) societal influence of public relations activity.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge New Directions in PR & Communication Research
Release date: October 2020
First published: 2018
Authors: Kate Fitch • Judy Motion
Dimensions: 234 x 156 x 17mm (L x W x T)
Format: Hardcover
Pages: 146
ISBN-13: 978-1-138-70280-6
Categories: Books > Reference & Interdisciplinary > Communication studies > General
Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Sales & marketing > Public relations
LSN: 1-138-70280-3
Barcode: 9781138702806

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