The Cores of Strategic Management (Electronic book text)


Most strategic management textbooks seem to stem from the old belief that 'more is always better,. But in this age of data deluge, many are calling for a return to the basics. If students can master the core concepts and learn how to apply these basics, they are bound to be better equipped to approach and resolve even the most complex problems. This book, unlike most textbooks, focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information. With cases designed to help students apply their deeper understanding of the core concepts, this book will equip any student with the solid grounding in strategic management fundamentals needed to succeed in the academic and professional arena.

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Product Description

Most strategic management textbooks seem to stem from the old belief that 'more is always better,. But in this age of data deluge, many are calling for a return to the basics. If students can master the core concepts and learn how to apply these basics, they are bound to be better equipped to approach and resolve even the most complex problems. This book, unlike most textbooks, focuses on the core concepts of strategic management, aiming to help students understand the basic ideas of the field more clearly, rather than overloading them with new, peripherally-related information. With cases designed to help students apply their deeper understanding of the core concepts, this book will equip any student with the solid grounding in strategic management fundamentals needed to succeed in the academic and professional arena.

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Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Release date

May 2012

Availability

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First published

2012

Authors

Format

Electronic book text

Pages

152

ISBN-13

978-1-136-65467-1

Barcode

9781136654671

Categories

LSN

1-136-65467-4



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