A one-of-a-kind analysis of ocean cruising! In Ocean Travel and
Cruising: A Cultural Analysis, noted author Arthur Asa Berger turns
his critical eye to the phenomenon of ocean cruising. This
academically solid yet reader-friendly book brings a
multidisciplinary cultural studies approach to the subject,
examining ocean cruising from economic, semiotic, sociological,
psychoanalytic, and marketing perspectives, and offering insights
not provided by the more traditional sociological approaches to the
subject. You'll explore cruise demographics, the relationship
between cruising and gender, the sociology of dining on cruise
ships, hedonism and pleasure seeking, the "compulsion to cruise,"
consolidation in the industry, the exploitation of workers on
cruise ships, and a great deal more. Here's a section-by-section
rundown of what's in store for you and your students in this
one-of-a-kind new text: "The Economics of Cruising" examines cruise
categories, industry consolidation, worker exploitation, and ways
that cruise lines make money aside from ticket sales. This section
also compares the costs of cruises vs. land-based vacations and
fills you in on the typical weekly food and beverage consumption of
the Carnival line's complement of ships, which sheds light on how a
cruise line can, for a mere $10, provide a food array that would
cost a restaurant or hotel $33 to $40. "Signs at Sea The Semiotics
of Cruising" provides you with a quick primer on semiotics and then
discusses the cruise ship as a sign system and then breaks the
system down to its component parts, discussing dining rooms,
cabins/staterooms, dress codes, spatiality, luxury signifiers, the
perceived elitism of the cruise experience, the role of
photography, and more. "A Sociological Analysis of Cruising"
explores cruise demographics and their meaning, time budgeting on
cruises, the sociology of dining, new trends in cruising, and the
meaning of gender in relation to ocean cruising. A particularly
intriguing chapter is "A Psychoanalytic Interpretation of
Cruising." Beginning with a look at the compulsion to cruise, this
section explores cruising's relationship with the unconscious, the
paradise myth, hedonism and pleasure seeking, the desire for
unconditional love, psychological regression, and more. In "Selling
Smooth Sailing: Advertising and Marketing Cruises," you'll examine
print advertisements from eight major cruise lines, look at what
they have in common and what the differences are between the
messages each cruise line hopes to convey via the style and content
of their ads and brochures. "Cruising (on) the Internet" looks at
the intersection of the information superhighway with the world of
cruising. You'll learn about the cruise lines' own Web sites,
travel agency sites, Internet sites designed to rate and review
cruises and cruise ships, and more. "Notes from a Cruise Journal"
shares the author's on-site reflections and impressions of a
weeklong cruise from Los Angeles to Puerto Vallarta, Mexico, and
back. Written in accessible, jargon-free language that will appeal
to students at all levels, Ocean Travel and Cruising: A Cultural
Analysis is the most recent of a very small selection of scholarly
studies of ocean cruising available in English. Make it a part of
your cultural studies, leisure studies, sociology,
travel/tourism/hospitality, popular culture, or American studies
course this semester!
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