The Complete MBA Companion in Marketing (Paperback, US ed)


Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.

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Product Description

Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.

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Product Details

General

Imprint

Financial Times Prentice Hall

Country of origin

United Kingdom

Release date

June 1999

Availability

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Authors

Dimensions

246 x 189 x 23mm (L x W x T)

Format

Paperback

Pages

352

Edition

US ed

ISBN-13

978-0-273-64223-7

Barcode

9780273642237

Categories

LSN

0-273-64223-5



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