It often seems that there is more confusion than consensus
regarding tourism theory. Does tourism have theories it can truly
own, or does it just borrow from other academic disciplines? It can
be difficult to understand the theories and conceptual frameworks
available, and how to apply these ideas to a research endeavour.
This book reviews theoretical perspectives on tourism from planning
and management, through marketing and host communities to the
tourism consumers themselves. Covering issues such as tour guiding,
rural tourism development and destination image, it provides a
complete guide to the industry. Including pedagogical features
throughout, this book is an accessible approach to a controversial
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