The Social (Media) Side of Your Small Business (Paperback)

This book is not technical. It is an exploration of the features and capabilities of social media as it can be applied to the 21st Century small business. The fact is that the small business today must use social media as a means to conduct business both near and far. It's communication far beyond the telephone and the citizen's band radio. It's the ability to advertise at lightning speed in the far reaches of the world. It's the ability to conduct commerce. It's where your customers will find you. But it isn't something that comes easy. It takes technical knowledge to make it happen; it's not a DIY project. But there are so many options that spending a little time in this book will help you to clarify the directions you wish to take in entering your business into the world of social commerce. You need to remember these things: it's very "loud" advertising for much less than you used to pay. It's the place today where your customer will find you and your services.