Post-Mao China has been characterized in literature and the
media as a burgeoning consumer society. Consuming China
investigates this characterization by examining the cultural
significance of consumption and consumerism in the People s
Republic of China today. In questioning the notion of consumption,
this impressive work suggests that it is not simply a symptom of
economic reform within China neither a product of the emergence and
transformation of contemporary Chinese capitalism. Rather, the
essays offer a new perspective on Chinese consumption by focusing
on more than just consumerism, looking at the practices of
consumption in relation to different manifestations of social and
Drawing on case studies from Taiwan, Hong Kong and the People s
Republic of China, Consuming China affords a greater understanding
of the practice of Chinese consumption and will appeal to China
scholars and anthropologists, and to those with an interest in
cultural and gender studies.
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