Dealmaking is the lifeblood of business – the heart. It is what
makes business tick. So why isn't dealmaking the number-one subject
taught in business schools? Why do businesspeople have to learn
about dealmaking the hard way, through painful and often expensive
experiences? Is it because business schools can't let go of their
outdated ideas on negotiation and selling? If so, the time has come
to change these perceptions so that success and financial rewards
can be achieved in every sphere of life. The devil in the deal
delivers what it says on the tin: it cunningly reveals the
'secrets' everyone should know about dealmaking in business and
ruthlessly exposes the 50 little devils that can break a deal. It
is essential reading for anyone who wants to make great deals in
the real world, quickly and profitably.
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