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Brand Management (Hardcover)
This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management.
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Product Description
This work seeks to synthesize some of the key issues in brand management, overview some of the evolving findings and highlight the contribution that each of the selected papers in the book has made in advancing knowledge about brand management.
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Product Details
General
Imprint | Dartmouth Publishing Co Ltd |
Country of origin | United Kingdom |
Series | International Library of Management |
Release date | August 1998 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Editors | L De Chernatony |
Dimensions | 177 x 251mm (L x W) |
Format | Hardcover |
Pages | 350 |
ISBN-13 | 978-1-85521-961-8 |
Barcode | 9781855219618 |
Categories | |
LSN | 1-85521-961-1 |
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