Underwriting 101 - Selling College Radio (Electronic book text)


This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

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Product Description

This volume offers practical, hands-on guidance to selling radio advertising. Developed for use in broadcasting sales courses and at campus radio stations, it offers skill development for all involved in media sales.

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Product Details

General

Imprint

Taylor & Francis Group

Country of origin

United States

Release date

August 2000

Availability

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Authors

Format

Electronic book text

Pages

224

ISBN-13

978-6612325533

Barcode

9786612325533

Categories

LSN

6612325534



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