The Lacoste brand was started somewhat unintentionally by French tennis
star Jean René Lacoste in 1927 when a piece of luggage made from
crocodile skin was promised to him upon his winning of a particular
match. Shortly thereafter, he emblazoned a small crocodile on his court
apparel in reference to this win and to signify his style of play. In
1933, in conjunction with the largest French knitwear manufacturer,
Lacoste began to produce his logo-embroidered shirt for the sports of
tennis, golf, and sailing.
“The status symbol of the competent sportsman,” Lacoste shirts found
their way to the United States in 1952 and into the closets of the
well-to-do sporting class. Bernard Lacoste took over the management of
his father’s company in 1963, and it was under him that the Lacoste
brand experienced significant growth. Lacoste reached its height of
popularity in the United States in the late 1970s and 1980s in the era
of “preppy wear,” wherein the company began to introduce other
products, including eyewear, shoes, watches, leather goods, and Lacoste
The first Lacoste fragrance was a cologne for men simply called Lacoste
for Men. Eleven years later, in 1999, the first Lacoste perfume for
women was released. Today, there are many elegant options for women in
the line of Lacoste perfume. For men, the brand boasts more than 20
colognes to chose from. While varying in scent from Dream of Pink
perfume, with fresh fruity aromas of berries and lotus flowers aimed at
energetic and passionate young women, to Elegance, a Lacoste cologne
with black pepper and nutmeg accords, all of the fragrances are
exceedingly well-balanced and refined, in line with all things Lacoste.
Women have fragrance options like the sophisticated Inspiration
perfume, the clean, classic Eau De Lacoste perfume, and the entire
“Touch of” series, allowing for the many moods of a woman to each have
their own bouquet of scent.
This item is a parallel import
and has been imported without the approval or licence of the
registered owner of that trade mark and that no guarantee or warranty
in respect of such goods will be honoured or fulfilled by any official
or licensed importer of such goods. However, any warranty claims will
be covered by Loot or the relevant Third Party Seller, in accordance
with our Returns Policy.
This item is a parallel import and has been imported without the approval or licence of the registered owner of that trade mark in South Africa and that no guarantee or warranty in respect of such goods will be honoured or fulfilled by any official or licensed importer of this item. However, any warranty claims will be covered in accordance with the applicable Returns Policy.
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