High Quality Content by WIKIPEDIA articles! Pretty (or I Feel
Pretty) is a television advertisement launched in 2006 by Nike,
Inc. to promote its Nike Women brand of sportswear. The 60-second
spot was handled by advertising agency Wieden+Kennedy in Portland,
Oregon. The advert stars Russian tennis player Maria Sharapova in
her first appearance as a spokesperson for the brand. Pretty
debuted on U.S. television on August 20, 2006, with later
appearances in cinemas and in print advertisements. It was directed
by Czech director Ivan Zacharias, with post-production and VFX work
by The Mill. The piece was a critical and popular success. It
garnered several prestigious awards from the advertising and
television industries, including two Cannes Gold Lions and a Gold
Effie Award. Pretty follows a day in the life of Russian tennis
player Maria Sharapova.
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