Psychographic Filtering (Paperback)


High Quality Content by WIKIPEDIA articles! Psychographic filtering is located within a branch of collaborative filtering (user-based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research. The term Psychographic is derived from Psychography which is the study of associating and classifying people according to their psychological characteristics. In marketing or social research, information received from a participant's response is compared with other participants' responses and the comparison of that research is designed to predict preferences based upon similarities or differences in perception. The participant should be inclined to share perceptions with people who have similar preferences. Suggestions are then provided to the participant based on their predicted preferences.

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Product Description

High Quality Content by WIKIPEDIA articles! Psychographic filtering is located within a branch of collaborative filtering (user-based) which anticipates preferences based upon information received from a statistical survey, a questionnaire, or other forms of social research. The term Psychographic is derived from Psychography which is the study of associating and classifying people according to their psychological characteristics. In marketing or social research, information received from a participant's response is compared with other participants' responses and the comparison of that research is designed to predict preferences based upon similarities or differences in perception. The participant should be inclined to share perceptions with people who have similar preferences. Suggestions are then provided to the participant based on their predicted preferences.

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Product Details

General

Imprint

Betascript Publishing

Country of origin

Germany

Release date

2011

Availability

Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available.

First published

2011

Editors

, ,

Dimensions

152 x 229 x 5mm (L x W x T)

Format

Paperback - Trade

Pages

76

ISBN-13

978-6134735162

Barcode

9786134735162

Categories

LSN

6134735167



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