Robert Usher (Paperback)

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Robert Usher (27 February 1901 - 23 July 1990) was an American art director. He was nominated for three Academy Awards in the category Best Art Direction. The term art director is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games. Various artists may create or develop specific parts of an art piece or scene; but a sole art director unifies the vision. In particular, the art director is in charge of the overall visual appearance and how it communicates visually, stimulates moods, contrasts features, and psychologically appeals to a target audience. The art director makes decisions about visual elements used, what artistic style to use, and when to use motion. One of the most difficult problems that art directors face is to translate desired moods, messages, concepts, and underdeveloped ideas into imagery.