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The Cluetrain Manifesto (Paperback) Loot Price: R798
Discovery Miles 7 980
The Cluetrain Manifesto (Paperback): Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

The Cluetrain Manifesto (Paperback)

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Loot Price R798 Discovery Miles 7 980 | Repayment Terms: R73 pm x 12*

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High Quality Content by WIKIPEDIA articles! The Cluetrain Manifesto is a set of 95 theses organized and put forward as a manifesto, or call to action, for all businesses operating within what is suggested to be a newly-connected marketplace. The ideas put forward within the manifesto aim to examine the impact of the Internet on both markets (consumers) and organizations. In addition, as both consumers and organizations are able to utilize the Internet and Intranets to establish a previously unavailable level of communication both within and between these two groups, the manifesto suggests that the changes that will be required from organizations as they respond to the new marketplace environment.

General

Imprint: Betascript Publishing
Country of origin: United States
Release date: December 2010
First published: December 2010
Editors: Lambert M. Surhone • Mariam T. Tennoe • Susan F. Henssonow
Dimensions: 152 x 229 x 6mm (L x W x T)
Format: Paperback - Trade
Pages: 92
ISBN-13: 978-6134534574
Categories: Books > Computing & IT > General theory of computing > General
LSN: 6134534579
Barcode: 9786134534574

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