Praise for The Deciding Factor
"Both companies and governments have made some poor decisions
recently, and almost all would benefit from more fact-based and
analytical approaches. This book provides clear methods and
extensive examples for organizations that want to make better,
faster, and more consistent decisions."--Thomas H. Davenport,
author, Competing on Analytics, and President's Distinguished
Professor of Information Technology and Management, Babson
"The secrets of the decision-making processes employed by the
most successful corporations of the world are revealed in The
Deciding Factor. Both corporate decision makers as well as analysts
will gain invaluable insights from this treasure trove of case
studies and expert guidelines."
--Robert Heller, former president and CEO of VISA U.S.A., and
former governor, Federal Reserve Board
"Information, used correctly and creatively, can be a source of
tremendous customer value, competitive advantage, and company
profitability. The Deciding Factor will help you understand if you
have this opportunity, and how you might seize it."
--Nigel Morris, co-founder, Capital One Financial Services
"There has never been a more important time in business history
to truly understand both the technical strengths and conceptual
weaknesses of decision analytics. If you're prepared to be serious,
The Deciding Factor offers the insider's insights that matter when
managing innovation risk."
--Michael Schrage, author, Serious Play, and research associate,
MIT Sloan School of Management
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