Developing Winning Brand Strategies (Electronic book text)


This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

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Product Description

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers' selection criteria enabling management to make informed strategic decisions.

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Product Details

General

Imprint

Business Expert Press

Country of origin

United States

Release date

2009

Availability

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Authors

Format

Electronic book text

Pages

107

ISBN-13

978-1-283-89225-4

Barcode

9781283892254

Categories

LSN

1-283-89225-1



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