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Proving the Effectiveness of Marketing Communications (Hardcover, illustrated edition)
Including the prize-winning entries from the IPA Effectiveness Awards 2006, this text looks at some of the most successful campaigns from the last 12 months.
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Product Description
Including the prize-winning entries from the IPA Effectiveness Awards 2006, this text looks at some of the most successful campaigns from the last 12 months.
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Product Details
General
Imprint | World Advertising Research Center |
Country of origin | United Kingdom |
Series | Advertising Works Series, No. 15 |
Release date | March 2007 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Editors | Laurence Green |
Introduction by | Laurence Green |
Dimensions | 250 x 175mm (L x W) |
Format | Hardcover |
Pages | 520 |
Edition | illustrated edition |
ISBN-13 | 978-1-84116-193-8 |
Barcode | 9781841161938 |
Categories | |
LSN | 1-84116-193-4 |
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