Consumers - in a state of sensory overload (Paperback)

Research Paper from the year 2007 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, printed single-sided, grade: keine, Berg Universit t Kosice (Berg Universit t Kosice), 23 entries in the bibliography, language: English, abstract: The reciprocal development of the key factors in the media and communication market: -The atomisation of the media, -The development of new communication technologies and-The change in media behaviour on the part of the customershas not yet been completed. Advertising companies are under immense pressure to get their marketing mix right, i.e. effective. In regard to changes in the media and communication market we can see new media pushing out the classical ones, whereby the classical media have not been completely replaced. At present, for example, classical printing media enjoy a higher credibility than electronic media.