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AdValue (Electronic book text)
AdValue (Electronic book text): Leslie Butterfield

AdValue (Electronic book text)

Leslie Butterfield

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Advalue is organised into four sections, according to where the advertising effect is to be seen: * Company value effects * Business performance effects * Customer effects * Brand effects In addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'. The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.


Imprint: Routledge
Country of origin: United Kingdom
Release date: May 2012
First published: 2003
Editors: Leslie Butterfield
Format: Electronic book text
Pages: 256
ISBN-13: 978-1-136-43085-5
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Promotions
LSN: 1-136-43085-7
Barcode: 9781136430855

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