Brimming with ideas for promotional campaigns
Designers are always looking to give their work the creative
edge required to get noticed in a sea of marketing and promotion.
To achieve this, they must be market savvy, innovative, and possess
up-to-date production know-how.
"The Little Book of Big Promotions" is packed with content that
offers creative inspiration. It offers hundreds of design ideas,
insight into the creative process and execution, and the tools and
information needed to make the right production decisions. Project
details are highlighted and descriptive text dissects the essential
design elements that make each promotion unique and effective.
This book will enable seasoned professionals and
less-experienced designers to choose the right options for their
job, budget, ability, and the market they are trying to reach.
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