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Books > Arts & Architecture > Industrial / commercial art & design > Graphic design

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Little Book of Big Promotions (Paperback) Loot Price: R344
Discovery Miles 3 440
You Save: R77 (18%)
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Little Book of Big Promotions (Paperback): Lisa L Cyr, Lisa Hickey, Cheryl Dangel Cullen

Little Book of Big Promotions (Paperback)

Lisa L Cyr, Lisa Hickey, Cheryl Dangel Cullen

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List price R421 Loot Price R344 Discovery Miles 3 440 You Save R77 (18%)

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Brimming with ideas for promotional campaigns

Designers are always looking to give their work the creative edge required to get noticed in a sea of marketing and promotion. To achieve this, they must be market savvy, innovative, and possess up-to-date production know-how.

"The Little Book of Big Promotions" is packed with content that offers creative inspiration. It offers hundreds of design ideas, insight into the creative process and execution, and the tools and information needed to make the right production decisions. Project details are highlighted and descriptive text dissects the essential design elements that make each promotion unique and effective.

This book will enable seasoned professionals and less-experienced designers to choose the right options for their job, budget, ability, and the market they are trying to reach.

General

Imprint: Rockport Publishers Inc.
Country of origin: United States
Release date: March 2007
First published: March 2007
Authors: Lisa L Cyr • Lisa Hickey • Cheryl Dangel Cullen
Dimensions: 172 x 210 x 25mm (L x W x T)
Format: Paperback
Pages: 352
ISBN-13: 978-1-59253-355-8
Categories: Books > Arts & Architecture > Industrial / commercial art & design
Books > Arts & Architecture > Industrial / commercial art & design > Graphic design
LSN: 1-59253-355-8
Barcode: 9781592533558

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