How to Start a Home-Based Desktop Publishing Business, 3rd (Paperback, 3rd ed)

Packed with all the information a graphic designer needs to start and maintain a business, this is the only guidebook necessary for establishing relationships and exploiting untapped areas of the desktop publishing market.

Essential information includes:
-- Start-up costs
-- Self-evaluation
-- Zoning regulations and setting up an office
-- Defining a niche
-- Writing a business plan
-- Networking
-- Attracting first-time customers and maintaining a loyal client base
-- Pricing services more profitably
-- Avenues for generating work and revenues
-- Worksheets, template forms, and in-depth questionnaires

This edition is fully updated and contains all-new information on marketing services on the Internet and using Web design as a profit center.

This is a step-by-step guide to starting one's own desktop publishing business with a minimum investment. The author, a successful home-based desktop publisher, shares her real-world experiences and advice to help readers estimate start-up costs, manage cash flow, and stay profitable once in business.