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Behavioral Finance - Psychology, Decision-Making, and Markets (Hardcover, New edition) Loot Price: R768
Discovery Miles 7 680
You Save: R129 (14%)
Behavioral Finance - Psychology, Decision-Making, and Markets (Hardcover, New edition): Lucy Ackert, Richard Deaves

Behavioral Finance - Psychology, Decision-Making, and Markets (Hardcover, New edition)

Lucy Ackert, Richard Deaves

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List price R897 Loot Price R768 Discovery Miles 7 680 | Repayment Terms: R70 pm x 12* You Save R129 (14%)

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Discover a structured, applied approach to behavioral finance with the first academic text of its kind--Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text--ideal for today's behavioral finance elective--links finance theory and practice to human behavior. The book begins by building upon the established, conventional principles of finance before moving into psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, managers, and markets. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how behavioral finance can be used by practitioners today. Readers utilize theory and applications in every chapter with a wide variety of end-of-chapter exercises, discussion questions, simulations and experiments that reinforce the book's applied approach.

General

Imprint: South-Western College Publishing
Country of origin: United States
Release date: September 2009
First published: 2010
Authors: Lucy Ackert • Richard Deaves
Dimensions: 240 x 195 x 23mm (L x W x T)
Format: Hardcover - Sewn / Cloth over boards
Pages: 392
Edition: New edition
ISBN-13: 978-0-324-66117-0
Categories: Books > Business & Economics > Finance & accounting > Finance > Investment & securities > General
Books > Money & Finance > Investment & securities > General
Books > Varsity Textbooks > Accounting
Books > Academic & Education > Varsity Textbooks > Accounting & Finance
Books > Academic & Education > Varsity Textbooks > Financial Management
Books > Academic & Education > Varsity Textbooks > Psychology
Books > Academic & Education > UNISA > Accounting & Finance
Books > Academic & Education > UNISA > Financial Management
Books > Academic & Education > UNISA > Psychology
LSN: 0-324-66117-7
Barcode: 9780324661170
Course Code: IOP3708

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