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Work, Consumption and Capitalism (Hardcover, 1st ed. 2016) Loot Price: R3,253
Discovery Miles 32 530
Work, Consumption and Capitalism (Hardcover, 1st ed. 2016): Lynne Pettinger

Work, Consumption and Capitalism (Hardcover, 1st ed. 2016)

Lynne Pettinger

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Loot Price R3,253 Discovery Miles 32 530 | Repayment Terms: R297 pm x 12*

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Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible? This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of Sociology, Business and Management, Media and Communication, Cultural Policy and Cultural Studies. Listen to a podcast about the book.


Imprint: Red Globe Press
Country of origin: United Kingdom
Release date: December 2015
First published: 2016
Authors: Lynne Pettinger
Dimensions: 138 x 138 x 20mm (L x W x T)
Format: Hardcover
Pages: 272
Edition: 1st ed. 2016
ISBN-13: 978-1-137-34280-5
Categories: Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General
Books > Social sciences > Sociology, social studies > Social institutions > Work & labour
Books > Social sciences > Sociology, social studies > Social issues > Consumer issues
LSN: 1-137-34280-3
Barcode: 9781137342805

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