The primary mission of Cases on Worldwide E-Commerce: Theory in
Action is to provide detailed case studies of opportunities and
challenges in worldwide e-commerce as the Internet economy and
globalization trends erase the traditional IT and geographical
boundaries. Cases included in this publication are valuable to
practitioners and academicians in the e-commerce/information
systems field as learning and teaching resources. The cases, based
on real life experience in e-commerce will demonstrate situations
and challenges for a world in which IT is no longer restricted by
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