A Nonprofit Survival Kit for Hard Times
"This is a must-read for all of us in fundraising. Mal Warwick
includes practical approaches for difficult economic times, from
zero-based thinking about our programs to strategies for relating
to our donors and making certain our fundraising programs are
prepared to succeed not only now but when the economy
--Eugene R. Tempel, president, Indiana University Foundation
"Brilliant No nonprofit organization can afford to ignore the
insightful advice Mal Warwick offers in this concise and eminently
readable book. It's practical, down-to-earth, and addresses the
complex, real-world challenges of raising money in tough
--Ben Jealous, president, NAACP
"Fundraising When Money Is Tight is an important book in a
difficult time for all. This is the right book for anyone who is
committed to advancing the public good."
--Jane Wales, founder, Global Philanthropy Forum, and vice
president, Aspen Institute
"This is a must-read book by any fundraising manager. It's
timely, it's a good read, and the moment I put it down I made sure
my managers got focused, got real, and got with the project
--Mark Astarita, director of fundraising, British Red Cross
"Mal Warwick will leave you with a focusing framework and dozens
of practical, immediately actionable how-tos. It is hard to imagine
anyone in the citizen sector who will not breathe easier after
reading this book."
--Bill Drayton, CEO, Ashoka, and chair, Youth Venture
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