How to Write Successful Fundraising Letters (Electronic book text)

Write with confidence and reach your donors. You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages - from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes chapters on e-mail solicitations, monthly and legacy giving. Refreshed and revised, the features include: gain insight into current trends in the field with updated cases, samples, and examples; access more content for small to medium NPOs with limited budgets and resources; and learn the latest technology with new sections on typography and lay out.