This book is the first to focus exclusively on International
direct marketing (IDM), integrating state-of-the-art knowledge,
best practice and unique data. The first part is a comprehensive,
well-structured review, covering all relevant sources from academic
journals to practitioner magazines. The second part consists of
best practice examples on various aspects of IDM. The third part
contains a summary of a proprietary consumer study on direct
marketing attitudes and affinities across 24 countries worldwide,
accompanied by country-specific fact sheets for IDM campaigns.
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!