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International Direct Marketing - Principles, Best Practices, Marketing Facts (Paperback, Softcover reprint of hardcover 1st ed. 2007) Loot Price: R1,184
Discovery Miles 11 840
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International Direct Marketing - Principles, Best Practices, Marketing Facts (Paperback, Softcover reprint of hardcover 1st ed....

International Direct Marketing - Principles, Best Practices, Marketing Facts (Paperback, Softcover reprint of hardcover 1st ed. 2007)

Manfred Krafft, Jurgen Hesse, Jurgen Hofling, Kay Peters, Diane Rinas

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Loot Price R1,184 Discovery Miles 11 840 | Repayment Terms: R110 pm x 12*

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This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: October 2010
First published: 2007
Editors: Manfred Krafft • Jurgen Hesse • Jurgen Hofling • Kay Peters • Diane Rinas
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Paperback
Pages: 326
Edition: Softcover reprint of hardcover 1st ed. 2007
ISBN-13: 978-3-642-07258-1
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Promotions
LSN: 3-642-07258-5
Barcode: 9783642072581

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