That Will Never Work - The Birth Of Netflix And The Amazing Life Of An Idea (Paperback)

Netflix's co-founder and first CEO shares the behind-the-scenes origin story of the major international brand that has changed everything about how we consume TV and film.

Netflix has grown into a worldwide brand with more than 100 million subscribers across the globe. It has completely changed the way we make and consume TV and film but the early days of Netflix were anything but breezy. The number of obstacles and catastrophes that could have derailed the company are mind boggling. The real insider account of what it took to be one of the world's most successful start-ups has never been told. Until now.

In That Will Never Work, co-founder Marc Randolph recounts the incredible highs and lows behind creating Netflix. From the early days figuring out what the business would be and raising the seed money, to taking on Blockbuster, going public and establishing Netflix's unique business principles that underpin the success it enjoys today, That Will Never Work is one of the most thrilling and inspiring business stories that has yet to be told by a founder.

For fans of Shoe Dog, Zero to One and Creativity, Inc., the inside story of an iconic brand told by one of the most respected business minds.