0
Your cart

Your cart is empty

Books > Social sciences > Psychology > Social, group or collective psychology

Buy Now

The Hero and the Outlaw - Building Extraodrinary Brands Through the Power of Archetypes (Hardcover, Ed) Loot Price: R455
Discovery Miles 4 550
You Save: R185 (29%)

The Hero and the Outlaw - Building Extraodrinary Brands Through the Power of Archetypes (Hardcover, Ed)

Margaret Mark, Carol S. Pearson

 (sign in to rate)
List price R640 Loot Price R455 Discovery Miles 4 550 You Save R185 (29%)

Bookmark and Share

Expected to ship within 7 - 12 working days

A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:

• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand

• Harness the power of the archetype to align corporate strategy to sustain competitive advantage

General

Imprint: McGraw-Hill Education
Country of origin: United States
Release date: February 2001
First published: 2001
Authors: Margaret Mark • Carol S. Pearson
Dimensions: 236 x 160 x 32mm (L x W x T)
Format: Hardcover
Pages: 384
Edition: Ed
ISBN-13: 978-0-07-136415-7
Categories: Books > Social sciences > Psychology
Books > Business & Economics > Business & management
Books > Health, Home & Family > Self-help & practical interests
Books > Social sciences > Psychology > Social, group or collective psychology
Books > Business & Economics > Business & management > Sales & marketing
Books > Health, Home & Family > Self-help & practical interests > Popular psychology
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Health, Home & Family > Self-help & practical interests > Popular psychology > General
Books > Business & Economics > Promotions
LSN: 0-07-136415-3
Barcode: 9780071364157

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners