Global Marketing and Advertising describes: the characteristics of a global brand; how advertising adds value to brands; the concept of culture and culture's consequences for values and motivation in advertising; and how culture influences perception of adv
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Global Marketing and Advertising describes: the characteristics of a global brand; how advertising adds value to brands; the concept of culture and culture's consequences for values and motivation in advertising; and how culture influences perception of adv
Imprint | Sage Publications Ltd |
Country of origin | United States |
Release date | September 1997 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Marieke K.De Mooij |
Dimensions | 229 x 152 x 21mm (L x W x T) |
Format | Paperback |
Pages | 336 |
ISBN-13 | 978-0-8039-5970-5 |
Barcode | 9780803959705 |
Categories | |
LSN | 0-8039-5970-2 |