As pressure continues to build on organisations to achieve more
with less, partnering offers tremendous promise as a strategic
solution. However, up to 700f such initiatives fail to meet their
objectives. In this book, alliance expert Mark Darby argues that,
in the age of the extended enterprise, firms must display a
positive reputation and hard results from their alliances in order
to attract the best partners and stand out from the growing crowd
of potential allies. Building on this, he introduces the "Alliance
Brand" concept, explores its critical success factors, and shows in
detail how to apply it in your organisation.
Darby's straightforward advice and comprehensive maps and tools
will guide you on the journey to fulfilling the promise of
partnering. The results are higher revenues and reduced alliance
failure rates, along with lower costs and fewer risks. Alliance
brands also have more satisfied staff and partners, and a
transparent, audit-friendly process to satisfy increasing
governance concerns. This leads to sustainable alliance success,
and ultimately 'partner of choice' status in your chosen industries
That's a compelling return on investment. That's an "Alliance
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