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Alliance Brand - Fulfilling the Promise of Partnering (Hardcover) Loot Price: R555
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Alliance Brand - Fulfilling the Promise of Partnering (Hardcover): Mark Darby
Alliance Brand - Fulfilling the Promise of Partnering (Hardcover): Mark Darby

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Alliance Brand - Fulfilling the Promise of Partnering (Hardcover)

Mark Darby

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List price R889 Loot Price R555 Discovery Miles 5 550 You Save R334 (38%)

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As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 700f such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the "Alliance Brand" concept, explores its critical success factors, and shows in detail how to apply it in your organisation.

Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.

That's a compelling return on investment. That's an "Alliance Brand,"

General

Imprint: John Wiley & Sons
Country of origin: United Kingdom
Release date: July 2006
First published: September 2006
Authors: Mark Darby
Dimensions: 240 x 193 x 28mm (L x W x T)
Format: Hardcover
Pages: 408
ISBN-13: 978-0-470-03218-3
Barcode: 9780470032183
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > General
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LSN: 0-470-03218-9

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