The economic concepts presented in Managerial Economics show
students how to use quantitative methods and economic analysis
alongside common sense to better understand business and address
managerial problems. The text's unique integrative approach
demonstrates that important business decisions are
interdisciplinary and must involve collaboration between multiple
business functions. Including updated real company cases and
examples, the 15th edition of this text demonstrates how economic
concepts and tools can be applied to real organisations and
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