Do-it-yourself Direct Marketing - Secrets for Small Business (Paperback, New ed)

Direct mail is no longer limited to companies with big budgets and large marketing departments. This guide supplies a wealth of proven do-it-yourself methods for generating inexpensive but high-impact direct mail campaigns. Covering every variety of contemporary direct mail marketing, from radio/TV to tele-sales, each campaign is tailored specifically to a limited budget and the modest marketing expertise of today's small business manager.