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Marketing Management - A South African Perspective (Paperback, 5th Edition)
The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.
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Product Description
The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.
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Product Details
General
Imprint | Juta Academic |
Series | Course Code: 622 / HOSM6211 / HOSP6211 / MAKT5112 / MARK5111 / MART5111 / MART5112 / MKTG5111 / MTKG6211 / MKTG6212 KCMK615 / MMAR62116 / BEM33A3 / BMA03A3 / MSCM603 / MARK7FO / MSCM-603 / BMN402/ MAR101B |
Release date | October 2024 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Editors | M C Cant, L. Kamffer, Y. Gowpall |
Dimensions | 245 x 169 x 33mm (L x W x T) |
Format | Paperback |
Pages | 688 |
Edition | 5th Edition |
ISBN-13 | 978-1-998962-18-1 |
Barcode | 9781998962181 |
Categories | |
LSN | 1-998962-18-0 |
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