Marketing Management - A South African Perspective (Paperback, 5th Edition)
The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.
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Product Description
The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.
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Product Details
General
Imprint | Juta Academic |
Release date | October 2024 |
Availability | Expected to ship within 4 - 8 working days |
Editors | M C Cant, L. Kamffer, Y. Gowpall |
Dimensions | 245 x 169 x 33mm (L x W x T) |
Format | Paperback |
Pages | 688 |
Edition | 5th Edition |
ISBN-13 | 978-1-998962-18-1 |
Barcode | 9781998962181 |
Categories | |
LSN | 1-998962-18-0 |
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