Marketing Portfolio Planner (Office 97 Version) - Office 97 Version (Hardcover)

"Marketing Portfolio Planner" is a software-based portfolio analysis framework for DIY application and is a companion to the 4th edition of McDonald's marketing best-seller "Marketing Plans: How to Prepare Them, How to Use Them". This framework: is a powerful decision support tool for marketing and sales management; positions each product/service market so the user can quickly analyze the key segments and prioritise sales and marketing effort; prompts and defines key data requirements; and displays information graphically to aid understanding and communication. It is supported by an extensive help system including example Portfolio Plan. "Marketing Portfolio Planner" is available for either the Microsoft Office 97 or Office 2000 editions and requires only Microsoft Access runtime.