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Books > Business & Economics > Business & management > Sales & marketing > Market research

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The Trend Forecaster's Handbook - Second Edition (Paperback) Loot Price: R772
Discovery Miles 7 720
You Save: R258 (25%)
The Trend Forecaster's Handbook - Second Edition (Paperback): Martin Raymond

The Trend Forecaster's Handbook - Second Edition (Paperback)

Martin Raymond

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List price R1,030 Loot Price R772 Discovery Miles 7 720 | Repayment Terms: R71 pm x 12* You Save R258 (25%)

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Sharp, in-depth and highly visual, this is the fully revised textbook and teaching aid for students, tutors and in-house learning and development teams keen to know more about the world of trends, forecasting, innovation thinking and strategic foresight. Designed and written as a practical 'how to' guide for design, marketing, brand and innovation studies students, updated chapters include the latest research and industry case studies on superforecasting, three horizon scanning, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints. Students also have a chance to mix and merge the worlds of forecasting with future studies as we look at how techniques and processes such as the Delphi Method, cross-impact analysis, futures wheels and backcasting are being used by next generation forecasters to expand the ways they map, assess and define the needs and behaviours of tomorrow's consumers.

General

Imprint: Laurence King Publishing
Country of origin: United Kingdom
Release date: September 2019
Authors: Martin Raymond
Dimensions: 280 x 216 x 21mm (L x W x T)
Format: Paperback - Flexible plastic/vinyl cover
Pages: 240
ISBN-13: 978-1-78627-384-0
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > Management of specific areas
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Management of specific areas > Research & development management
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-78627-384-5
Barcode: 9781786273840

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