The World of Fashion Merchandising - Student Activity Guide (Paperback)


The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students.
-- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues.
-- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
-- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion.
-- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.

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Product Description

The World of Fashion Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This exciting new text gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of full-color photos make the world of fashion real for fashion merchandising students.
-- Describes the latest concepts of manufacturing, mass customization, and niche specialization; trends in globalization, and the environment issues.
-- Explains new computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
-- Provides knowledge about the many career opportunities related to fashion that will help students enter a career in the world of fashion.
-- Includes chapter learning objectives and review materials to aid learning and an extensive end-of-text glossary of fashion and apparel terms.

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Product Details

General

Imprint

Goodheart-Wilcox Publisher

Country of origin

United States

Release date

1998

Availability

We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available.

Authors

Dimensions

257 x 194 x 4mm (L x W x T)

Format

Paperback

Pages

288

ISBN-13

978-1-56637-452-1

Barcode

9781566374521

Categories

LSN

1-56637-452-9



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