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Succeeding Like Success - The Affluent Consumers of Asia (Paperback) Loot Price: R409
Discovery Miles 4 090
You Save: R120 (23%)
Succeeding Like Success - The Affluent Consumers of Asia (Paperback): Master Card, Yuwa Hedrick-Wong

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Succeeding Like Success - The Affluent Consumers of Asia (Paperback)

Master Card, Yuwa Hedrick-Wong

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List price R529 Loot Price R409 Discovery Miles 4 090 You Save R120 (23%)

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The Affluent Consumers of Asia

In the next 10 years, the affluent consumers of Asia will reshape markets with their enormous purchasing power and trend-setting lifestyles like never before; recasting products and services through their changing demand, and offering up enticing and lucrative opportunities for businesses to innovate and succeed.

Who are these affluent consumers and what are their tastes and preferences? These are key issues that businesses need to address if they are to be successful in winning them over as customers.

Understanding them in turn requires delving deeply into the socioeconomic processes through which they have attained their wealth; in other words, mapping their pathways to affluence. The three major pathways--the pioneering, the inheritance and the professional pathways--shape and condition these affluent consumers, along with private aspirations and cultural traditions.

The amount of purchasing power that they will command is truly impressive: the combined discretionary spending of these affluent consumers in 12 key Asia/Pacific markets, over 70 million households strong in 2015, will exceed $600 billion. Businesses can succeed fabulously by learning how to work with these successful customers.


Imprint: John Wiley & Sons
Country of origin: United Kingdom
Release date: 2007
First published: October 2006
Authors: Master Card • Yuwa Hedrick-Wong
Dimensions: 209 x 145 x 14mm (L x W x T)
Format: Paperback
Pages: 188
ISBN-13: 978-0-470-82210-4
Categories: Books > Business & Economics > Economics
Books > Business & Economics > Economics > General
LSN: 0-470-82210-4
Barcode: 9780470822104

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