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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Blindsight - The (Mostly) Hidden Ways Marketing Reshapes Our Brains (Hardcover) Loot Price: R732
Discovery Miles 7 320
Blindsight - The (Mostly) Hidden Ways Marketing Reshapes Our Brains (Hardcover): Matt Johnson, Prince Ghuman

Blindsight - The (Mostly) Hidden Ways Marketing Reshapes Our Brains (Hardcover)

Matt Johnson, Prince Ghuman

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Loot Price R732 Discovery Miles 7 320 | Repayment Terms: R67 pm x 12*

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Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.

General

Imprint: Smart Pop
Country of origin: United States
Release date: May 2020
Authors: Matt Johnson • Prince Ghuman
Dimensions: 229 x 152mm (L x W)
Format: Hardcover - With printed dust jacket / With dust jacket
Pages: 300
ISBN-13: 978-1-950665-06-8
Categories: Books > Social sciences > Psychology
Books > Business & Economics > Business & management
Books > Social sciences > Psychology > Social, group or collective psychology
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > Market research
LSN: 1-950665-06-2
Barcode: 9781950665068

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