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Tailoring Health Messages - Customizing Communication With Computer Technology (Electronic book text)
Tailoring Health Messages - Customizing Communication With Computer Technology (Electronic book text): Matthew W. Kreuter,...
Tailoring Health Messages - Customizing Communication With Computer Technology (Electronic book text): Matthew W. Kreuter,...

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Tailoring Health Messages - Customizing Communication With Computer Technology (Electronic book text)

Matthew W. Kreuter, David W. Farrell, Laura K. Brennan, Laura R. Olevitch

Series: Routledge Communication Series

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Through the use of new technologies, researchers, and practitioners in health education and health communication can now provide health information and behavior change strategies that are customized based on the unique needs, interests, and concerns of different individuals. These tailored health messages can be highly effective in assisting individuals in understanding and responding to health concerns.
In this volume, Matthew Kreuter, David Farrell, and their colleagues define the process of tailoring and describe its uses in health communication programs. They present a theoretical and public health rationale for tailoring and support their position with empirical evidence. They also lay out the steps involved in creating and delivering tailored health communication programs, which can then be applied in practice. Practitioners, researchers, and students in health communication, health psychology, public health, and related areas will find this book to be a vital and invaluable resource for improving communication about health issues.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Communication Series
Release date: July 2013
First published: 1999
Authors: Matthew W. Kreuter • David W. Farrell • Laura K. Brennan • Laura R. Olevitch
Format: Electronic book text
Pages: 284
ISBN-13: 978-1-135-46249-9
Barcode: 9781135462499
Categories: Promotions
Books > Professional & Technical > Environmental engineering & technology > Environmental monitoring
LSN: 1-135-46249-6

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