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Crisis, Resilience and Survival - Lessons from the Global Auto Industry (Hardcover) Loot Price: R845
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Crisis, Resilience and Survival - Lessons from the Global Auto Industry (Hardcover): Matthias Holweg, Nick Oliver

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Crisis, Resilience and Survival - Lessons from the Global Auto Industry (Hardcover)

Matthias Holweg, Nick Oliver

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Loot Price R845 Discovery Miles 8 450 | Repayment Terms: R79 pm x 12*

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Crisis, Resilience and Survival charts the evolution of the global automotive industry, revealing the pressures and challenges facing firms in this huge but turbulent realm of business. Long-term overcapacity and swings of the economic cycle mean that many car companies are in financially perilous positions. Yet failures of auto companies are rare, and many have bounced back from the brink. Using the concept of the 'survival envelope', Holweg and Oliver argue that the ability to design, develop, manufacture and distribute vehicles competitively is not the only factor in ensuring success. Using detailed analyses of two failures (Rover and Saab) and two near-misses (Chrysler and Nissan) they explore how scale, market reach and supportive stakeholder relations can make the difference between success and failure in this global industry. This book will appeal to anyone working in, or studying the auto industry, as well as those interested in corporate success and failure.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: December 2015
Authors: Matthias Holweg • Nick Oliver
Dimensions: 235 x 157 x 22mm (L x W x T)
Format: Hardcover
Pages: 341
ISBN-13: 978-1-107-07601-3
Categories: Books > Business & Economics > Business & management
Books > Sport & Leisure > Transport: general interest
Books > Business & Economics > Business & management > Business strategy
Books > Sport & Leisure > Transport: general interest > Road & motor vehicles: general interest
Books > Sport & Leisure > Transport: general interest > Road & motor vehicles: general interest > General
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LSN: 1-107-07601-3
Barcode: 9781107076013

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