Every accountant and banker recognizes The Look, the point where a
business owner's eyes glaze over as the topic of finances is
broached. Many small business owners are ill-prepared when it comes
to business finances. Even those who took college accounting
courses still feel at a loss when faced with the prospect of
understanding and discussing financial matters. And yet, a solid
understanding of the financial side of business is a critical
success factor. Without that understanding, a business owner can
quickly get off track and sink deep into a financial quagmire that
threatens to bring the life of a business to a painful end.
Unlocking the secret language of numbers in your business will
improve your cash flow, increase your profits, and make you fall
madly in love with your calculator-even if math makes you queasy
and you've never taken an accounting class.
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