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Marketing to Seniors (Electronic book text, 2nd ed.)
Michael C. WalkerMarketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
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Product Description
Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the "extended senior customer" to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
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Product Details
General
Imprint | Authorhouse |
Country of origin | United States |
Release date | June 2002 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Michael C. Walker |
Format | Electronic book text - Windows |
Pages | 257 |
Edition | 2nd ed. |
ISBN-13 | 978-0-7596-9114-8 |
Barcode | 9780759691148 |
Categories | |
LSN | 0-7596-9114-2 |
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