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Ser Competitivo - Nuevas Aportaciones (English, Spanish, Paperback)
Ser Competitivo - Nuevas Aportaciones (English, Spanish, Paperback): Michael E. Porter
Ser Competitivo - Nuevas Aportaciones (English, Spanish, Paperback): Michael E. Porter

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Ser Competitivo - Nuevas Aportaciones (English, Spanish, Paperback)

Michael E. Porter

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Porter esta enterrando, practicamente el solo, uno de los mas duraderos postulados del campo de la economia internacional: el principio de la ventaja comparativa. En su lugar, Porter ha desarrollado una exhaustiva teoria sobre la ventaja competitiva, que emplea para ensenar a empresas, ciudades, regiones y naciones, y, mas recientemente, a grupos de naciones que actuan de manera conjunta, a competir en el escenario mundial. Porter viaja por todo el mundo asesorando a instituciones no lucrativas, a directores de empresa y a jefes de Estado.

General

Imprint: Deusto
Country of origin: United States
Release date: November 1999
Authors: Michael E. Porter
Format: Paperback - Trade
Pages: 478
ISBN-13: 978-84-234-1653-0
Barcode: 9788423416530
Languages: English • Spanish
Categories: Promotions
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 84-234-1653-4

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