Summary of key features:
- A marketing theory text written specifically for students
- Provides an introduction and overview of the role of theory in marketing
- Contributors are leading, well-established authorities in their fields
- Explains key concepts for students in a clear, readable and concise manner.
- Provides full, in-depth coverage of all topics, with recommended further readings
Summary of key features:
- A marketing theory text written specifically for students
- Provides an introduction and overview of the role of theory in marketing
- Contributors are leading, well-established authorities in their fields
- Explains key concepts for students in a clear, readable and concise manner.
- Provides full, in-depth coverage of all topics, with recommended further readings
Imprint | Sage Publications Ltd |
Country of origin | United Kingdom |
Release date | March 2010 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Editors | Michael J. Baker, Michael Saren |
Format | Electronic book text |
Pages | 448 |
ISBN-13 | 978-1-4462-4397-8 |
Barcode | 9781446243978 |
Categories | |
LSN | 1-4462-4397-4 |