Marketing Theory - A Student Text (Electronic book text)


Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.

Summary of key features:

- A marketing theory text written specifically for students

- Provides an introduction and overview of the role of theory in marketing

- Contributors are leading, well-established authorities in their fields

- Explains key concepts for students in a clear, readable and concise manner.

- Provides full, in-depth coverage of all topics, with recommended further readings


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Product Description

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing.

Summary of key features:

- A marketing theory text written specifically for students

- Provides an introduction and overview of the role of theory in marketing

- Contributors are leading, well-established authorities in their fields

- Explains key concepts for students in a clear, readable and concise manner.

- Provides full, in-depth coverage of all topics, with recommended further readings

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Product Details

General

Imprint

Sage Publications Ltd

Country of origin

United Kingdom

Release date

March 2010

Availability

We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available.

Editors

,

Format

Electronic book text

Pages

448

ISBN-13

978-1-4462-4397-8

Barcode

9781446243978

Categories

LSN

1-4462-4397-4



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