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Retailing Management (Paperback, 10th edition) Loot Price: R1,302
Discovery Miles 13 020
Retailing Management (Paperback, 10th edition): Michael Levy, Barton Weitz, Dhruv Grewal

Retailing Management (Paperback, 10th edition)

Michael Levy, Barton Weitz, Dhruv Grewal

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Loot Price R1,302 Discovery Miles 13 020 | Repayment Terms: R121 pm x 12*

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Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.


Imprint: McGraw-Hill Education
Country of origin: United States
Release date: 2018
First published: 2019
Authors: Michael Levy • Barton Weitz • Dhruv Grewal
Dimensions: 267 x 203 x 21mm (L x W x T)
Format: Paperback
Pages: 610
Edition: 10th edition
ISBN-13: 978-1-260-08476-4
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Business & management > General
Books > Business & Economics > Promotions
LSN: 1-260-08476-0
Barcode: 9781260084764

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