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Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management

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Retailing Management (Hardcover, 10th edition) Loot Price: R3,664
Discovery Miles 36 640
Retailing Management (Hardcover, 10th edition): Michael Levy, Barton Weitz, Dhruv Grewal

Retailing Management (Hardcover, 10th edition)

Michael Levy, Barton Weitz, Dhruv Grewal

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Loot Price R3,664 Discovery Miles 36 640 | Repayment Terms: R340 pm x 12*

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Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.

General

Imprint: McGraw-Hill Higher Education
Country of origin: United States
Release date: September 2017
Authors: Michael Levy • Barton Weitz • Dhruv Grewal
Dimensions: 226 x 285 x 21mm (L x W x T)
Format: Hardcover
Edition: 10th edition
ISBN-13: 978-1-259-57308-8
Categories: Books > Business & Economics > Business & management
Books > Business & Economics > Industry & industrial studies
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Industry & industrial studies > Distributive industries
Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management
Books > Business & Economics > Industry & industrial studies > Distributive industries > Retail sector
Books > Business & Economics > Promotions
LSN: 1-259-57308-7
Barcode: 9781259573088

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